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Where your business details should match

Customers may find your business in more places than your Google profile. Keeping your name, address and phone the same everywhere helps them trust they’ve found the right business.

Why matching details help

When someone sees your business on Google, then on a directory or a Facebook page, the same name, address and phone number reassure them it’s the same business and that the details are current.

Search engines and AI assistants read these listings too. When your details match, it may be easier for them to understand which business is yours and where you are. When they differ, they may show an older address or number.

How to check

  • Write down your business name, address and phone exactly as they appear on your Google profile.
  • Search for your business on each listing below.
  • Where you find a listing, check the details match, and update or claim it if you can.
  • You don’t need to be everywhere: start with the listings your customers use.

Listings to check in United States

United KingdomNigeriaUnited StatesOther countries
  • Google Business Profile

    Your details on Google Search and Google Maps, where customers may look for you first.

    business.google.com
  • Apple Business Connect

    Your details in Apple Maps and when people search on an iPhone.

    business.apple.com
  • Bing Places

    Your details on Bing search and Bing Maps.

    bingplaces.com
  • Facebook Page

    Customers may check your Facebook page for opening hours and contact details.

    facebook.com
  • Yelp

    Reviews and contact details that customers may check before getting in touch.

    yelp.com
  • Foursquare

    A places app and directory that lists local businesses.

    foursquare.com

I haven’t checked these directories’ fees, sign-up rules or terms. Please read them on each site before you sign up.

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